Fashion calls, Milan answers: Electric vehicles also at the 2023 Fashion Week

The concept of Fashion Week was introduced back in 1943 in New York with the aim of promoting American fashion, as it was challenging to import clothing from French and Italian fashion houses during wartime. However, after the war, it gradually expanded to all the high-fashion capitals like Paris, London, and finally Milan.

The Italian Fashion Week, however, made its debut in Florence in 1951, thanks to Giovan Battista Giorgini, who, for the first time, opened the fashion shows to a global audience of buyers, journalists, and photographers from the industry. Until then, fashion shows were held in small ateliers or warehouses, but with this approach, Italian fashion gained international fame. After a Roman period that became the center of fashion in the 1960s, Milan has been synonymous with high fashion and exclusivity since the 1970s.

Even for the 2023 Fashion Week, under the shadow of the Madonnina, the greatest names in Italian fashion will take turns across the city, showcasing the latest innovations in the world of haute couture. With the exception of Versace, which will parade in Los Angeles, other Italian fashion houses will alternate in various spaces dedicated to the event, from Gucci, not yet under the creative direction of Sabato De Sarno, to Prada, GCDS, Ferragamo making a grand return this year, continuing with the exclusive luxury knitwear of Loro Piana, to the virtual fashion shows of Laura Biagiotti, and even Dolce & Gabbana, which will support designer Tomo Koizumi.

In addition to hosting a Fashion Hub that will serve as an educational and exhibition center, accompanied by educational talks and projects for the future between emerging designers and startups, Milan will also have a space dedicated to automobiles, especially electric ones. In a transitioning automotive world, even cars need to "dress up": hence, Alfa Romeo is giving a facelift to its Duetto and will showcase a hybrid version at the major fashion event, or the Ford Mustang in its 100% electric SUV version, the Lancia Ypsilon with Alberta Ferretti reimagining its interiors, and the prancing horse of Ferrari leaving Rocco Iannacone in charge of the third fashion show created by the automaker, launching its interpretation of the outfit by combining it with some elements of La Rossa.

Edilfar Rent has a branch in Milan and offers an almost entirely electric rental fleet ready to help you navigate the historic center of Milan without fear of active restricted zones or blue parking areas to pay for. Move comfortably and follow your favorite designers. Visit our website and book, or come to our branch in Milan at Via Giuseppe Parini 3."